Scuti
Introduction:
About:
Scuti is an AI-powered Social Media Strategy Assistant designed to help authors and content creators plan, organize, and grow their intellectual property (IP) across multiple social media platforms. Instead of generating individual posts, Scuti follows a structured workflow to create platform-specific content that maintains brand consistency, improves audience engagement, and supports long-term growth.
For this case study, I used my original fantasy series, Chaos’s Key (Link), as the demonstration use case. Its rich worldbuilding and distinct brand voice make it an ideal project for designing and evaluating an AI-driven social media planning workflow.
At a high level, Scuti analyzes the user’s goals, adapts content for each platform, and generates engaging, brand-consistent social media strategies that feel natural and authentic rather than generic. Although demonstrated using Chaos’s Key, the underlying architecture is designed to be reusable for authors, publishers, and other creative brands.
Problem:
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Business Challenge: Independent authors face a unique challenge when promoting an original intellectual property. Unlike established franchises, they must build visibility from the ground up while creating enough content to introduce their world, characters, and story to new audiences. As outlined in my year-long marketing strategy, growing a new fantasy universe requires consistent, platform-appropriate content over time rather than isolated promotional posts. Chaos's Key is an original epic fantasy universe featuring extensive worldbuilding, original characters, and visual assets. This makes it well suited for platforms such as Pinterest, Tumblr, Instagram, Facebook, TikTok, and YouTube, each of which attracts different audiences and favors different types of content.
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Why Existing Workflows Are Inefficient: Managing multiple social media platforms requires significant planning, research, and adaptation. Each platform has different content formats, posting styles, audience expectations, and engagement strategies. For independent creators balancing creative work with a full-time job, producing platform-specific content consistently becomes both time-consuming and difficult to scale. Generic AI writing tools can accelerate content creation, but they typically lack knowledge of the project's lore, brand voice, long-term marketing strategy, and platform-specific best practices.
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Why a Simple Chatbot Isn't Enough: Most conversational AI assistants respond to individual prompts without understanding the broader marketing strategy behind a creative project. They often generate isolated captions instead of coordinated campaigns and have limited awareness of platform differences, audience expectations, or the creator's intellectual property. Creating an effective social media strategy requires more than generating text. It requires planning, adapting, validating, and maintaining a consistent brand voice across multiple platforms.
Solution:
Scuti addresses these challenges by replacing manual content planning with a structured AI workflow. Instead of functioning as a traditional chatbot that simply generates text, Scuti understands the creator's goals and intellectual property (IP), retrieves relevant brand knowledge, adapts content for different social media platforms, validates its outputs, and produces coordinated social media strategies that support long-term audience growth.
Design Philosophy:
Powerful AI should feel simple. Scuti is designed to hide technical complexity behind an intuitive, customizable, and user-friendly experience, allowing creators to focus on storytelling instead of workflow management.
Project Objectives:
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Build an effective, reusable AI workflow tailored to the social media needs of authors and content creators.
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Reduce the time and effort required to plan and create platform-specific social media content.
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Generate natural, engaging, and brand-consistent content that reflects the creator's unique voice instead of generic AI-generated responses.
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Adapt content to the best practices, audience, and format of each social media platform, including Facebook, Instagram, Pinterest, Tumblr, TikTok, and YouTube.
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Create a scalable workflow that supports long-term content planning rather than isolated social media posts.
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Improve marketing efficiency by streamlining content creation while maintaining quality and consistency.
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Increase brand visibility and audience awareness by helping creators publish relevant and engaging content more consistently.
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Design a flexible architecture that can be reused and customized for different authors, publishers, and creative brands.
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Demonstrate modern AI engineering practices, including workflow orchestration, retrieval-augmented generation (RAG), structured outputs, validation, and evaluation.
Knowledge Architecture (RAG)
Why Retrieval-Augmented Generation?
Instead of relying solely on a generic language model's internal knowledge, Scuti retrieves verified information from a dedicated knowledge base before generating responses. Its knowledge base combines the official Chaos's Key manuscript, canon lore, character profiles, and brand documentation with best practices and official guidance from reputable social media platforms and marketing resources. This retrieval-first approach helps maintain factual accuracy, preserve brand consistency, generate platform-appropriate content, and reduce hallucinations.
Knowledge Sources:
Primary Sources:
Industry Knowledge:
Using reputable industry sources helps Scuti generate accurate, platform-specific recommendations while maintaining consistency and reducing hallucinations.
Official Documentation:
Marketing Experts:
Dynamic Knowledge Sources:
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Trending Hashtags: RiteTag, Tik Tok Ads
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Current Trends: Google Trends, Pinterest Trends
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Holidays: Google Calendar API
Site Map
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The TaleVision site map outlines the app's structure, showcasing key features like project management, character and background customization, community engagement, and account settings. It highlights tools for creating, editing, and sharing visual stories while offering flexible pricing plans and support resources.
Storyboards
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Storyboards
Big Picture Storyboard: Creative journey simplified follow a creator's journey from being overwhelmed to publishing their webcomic using TaleVision.
Close-Up Storyboard: Streamlined User Workflow see how TaleVision guides users from login to sharing their completed webcomic.
Wireframes
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Wireframes
Wireframe Pg. 1
It illustrates the user journey of starting a project, customizing formats, and adding characters and backgrounds with ease.
Wireframe Pg. 2
Showcases the streamlined process for users to review, adjust, and seamlessly export their comics.
Talevision Low-Fidelity Prototype
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This low-fidelity prototype reimagines the TaleVison interface, designed for intuitive navigation and seamless user experience. This project showcases my creative approach to solving user needs through thoughtful UX design.
Usability Testing
PROMPTS:
1. Log In and Start a New Project
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Log into TaleVision by clicking the avatar icon.
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Start a new project and navigate using preselected options.
2. About and Style Setup
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Fill in details in the 'About' section and select your preferences in 'Choose a Style' using the right arrow.
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Click 'Next' to proceed to the 'Story Elements Menu.'
3. Add a Character and Background
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Go to the 'Story Elements Menu' and add one new character and one background.
4. Create a Comic Page
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In the 'Story Elements Menu,' select 'Sketch Window.'
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Add scene details by clicking the '+' icon and render your page using 'AI Editor.'
5. Save and Download Your Comic
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Save and proceed to download your comic.
Insights
Issues and Suggestions
UI Confusion: Certain elements like the sketch window and character menus were unclear to users. They suggested clearer labeling and separating combined buttons (e.g., "Style and About") for improved interaction.
Font and Icon Size: Users noted the small text and icon sizes made navigation difficult, especially for those with visual impairments. Increasing both would enhance accessibility.
Tutorial Need: A short tutorial was recommended to help new users understand the layout and key functions from the start, easing the onboarding process.
Feature Requests:
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Preview Option: Users requested the ability to preview stories across different devices (phones, tablets, web).
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Character Upload Flexibility: Users wanted more control over character uploads, allowing them to bypass AI interpretations for more accurate design control.
General Satisfaction
General Satisfaction: Users found the app easy to learn and use, with intuitive project flow being frequently praised.
Responsiveness: The app performed smoothly, with no significant delays, contributing to high user satisfaction.
Adjustments
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UI Confusion: Added a stepper that provides users with a clear visual guide through the process, breaking tasks into manageable steps, improving navigation and reducing confusion for a more intuitive experience.
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Font and Icon Size: The new font and icon sizes, combined with WebAIM-approved colors, improve readability and navigation for all users, addressing previous accessibility concerns with clarity and ease.
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Tutorial Need: Added a "Tutorials" section, featuring short videos and step-by-step guides that cover all key functions, helping users quickly understand TaleVision's layout and use the app to its full potential.
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Preview Option: Located within the red circle, the preview icon in TaleVision’s sketch window enables users to visualize their comics in various formats, including mobile, webcomic, graphic novel, and social media. To enhance focus, the background of the sketch window subtly darkens during the preview. The example below simulates the final appearance on a mobile screen, enhancing the user experience.
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Character Upload Flexibility: Enabled the ability for users to upload visual references alongside character information, allowing TaleVision's AI to create more accurate and consistent character designs based on the provided sketches. This functionality will also be applied to the backgrounds section, ensuring users have greater control over both character and environment designs.
Style Guide
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Comprehensive TaleVision Style Guide: Showcasing logo, typography, iconography, color palette, and UI components to ensure a cohesive and user-friendly design experience.
High-Fidelity Mockup
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The high-fidelity mockup for TaleVision features a streamlined interface designed for ease of comic creation. It includes a sidebar for panel navigation, a detailed attribute panel for character information, and a central prompt box for composing actions and dialogue. The layout allows easy input of assets and real-time previews of how comics will appear on various devices. This intuitive design simplifies the visual storytelling process, accommodating users of all artistic skill levels.
Final Design
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This is the complete high-fidelity prototype of the TaleVision app, a smart comic maker designed to empower creative storytelling. The prototype illustrates a step-by-step user journey, including login, homepage navigation, comic creation tools, and the final publishing process. Each frame highlights the app's intuitive design and robust features that cater to both amateur and professional artists. With a focus on usability and aesthetic appeal, this layout showcases my ability to design complex user interfaces that are both functional and visually engaging. The TaleVision app combines advanced technology with user-friendly design, reflecting my commitment to enhancing creative productivity through thoughtful UX/UI design.
Takeaways
TaleVision, born from challenges in animation and storytelling, leverages a supervised learning AI to streamline comic creation. This system was developed in response to the limitations of existing artistic AI platforms that often faltered in consistency and interpreting detailed prompts.
Through extensive user testing, TaleVision demonstrated its appeal beyond seasoned artists to captivate non-artists eager to bring their stories to life visually, despite lacking traditional drawing skills. This feedback guided significant refinements in TaleVision’s development to improve accessibility and user-friendliness, ensuring the platform met the needs of a diverse user base.
Key developments included simplified navigation, enhanced support features, and maintaining artistic consistency, essential for gaining artists' trust. The evolution into a high-fidelity prototype incorporated these enhancements, along with comprehensive tutorials and accessible support, to assist even the least tech-savvy users.
The journey of TaleVision has highlighted the transformative impact of user feedback in developing technology, especially AI-driven tools for creative expression. It revealed the potential to expand into markets comprising non-traditional user groups and underscored the importance of adaptability in UX design.
As we move forward, developing a beta version will allow us to further test TaleVision’s effectiveness in real-world scenarios and refine its capability to blend AI with human creativity, aiming to democratize the art of storytelling.